Inquiries and Lawsuits a Drag for e-Cig Companies

Get Off Our Lawn, Again!

Okay. We’ve said it before. And we’re sorry if we’re starting to sound like a broken record.

But things were so much simpler when we were young.

From video games where people can buy wins to fidget spinner health threats, the culture has taken some baffling turns. The latest is all this e-cigarette folderol: pods and kits and cartridges and tanks and … eJuice. What on earth is e-Juice?

We’re not condoning nicotine addiction in any form, but we’re amazed that anyone can figure out how to get hooked anymore.

… Plus C’est la Même Chose

One thing remains familiar, however: E-cigarettes, despite their initial rep as a safe alternative to standard cigarettes, have attracted negative attention from regulators. The federal government’s decision to regulate e-cigarettes as one tobacco product among many kicked in back in 2016; most recently, the Food and Drug Administration held a “public scientific workshop … to discuss the unique challenges associated with youth tobacco addiction and cessation … with a focus on e-cigarette cessation.”

Above and beyond federal guidelines, which they are bound to follow, states have embraced a variety of legislative approaches to dealing with the e-cigarette issue.

Mass Attack!

But some jurisdictions prefer a plain, old-fashioned lawsuit.

Recently, Massachusetts Attorney General Maura Healey sued New Jersey vaping product company Eonsmoke in the commonwealth’s Boston’s Suffolk Superior Court. According to the Healey complaint, Eonsmoke targeted sales of its vaping products to youth and neglected to verify consumer age before selling and shipping to them – offenses banned under Massachusetts’ Consumer Protection Act.

In one instance, the complaint alleges, Eonsmoke paid an influencer – some dude named “DonnySmokes” – to market its products to kids.

In the past, the suit alleges, Donny (can we just call him Donny?) uploaded videos instructing his followers on “How to HIDE & HIT Your JUUL at SCHOOL WITHOUT Getting CAUGHT.”

The complaint also included allegations that Eonsmoke sold nicotine products with kid-friendly flavors like “sourgummy,” “gummybear,” “donutcream” and “cerealloops.”


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