Juul E-cigarettes Facing Lawsuit Over Targeting Ads Towards Children

Via America’s Lawyer: The Attorney General of North Carolina, is now the first attorney general in this country to file a lawsuit against E-cigarette maker, Juul, for targeting children in their marketing. Mike Papantonio explains more.

And finally tonight, some good news. Josh Stein, the Attorney General of North Carolina, is now the first attorney general in this, in this country to file a lawsuit against E-cigarette maker, Juul, for targeting children in their marketing. Juul is partially owned by Altria, the parent company of tobacco giant Phillip Morris, and their advertising and marketing practices mirror the tactics used by big tobacco decades ago.

They’ve tried to make vaping look cool. They try to attract young people with their candy flavors and they put their displays at levels where they’re directly in eyeline for the children. The product may have changed from tobacco to vape juice, but the goal of these companies remains the same and that is to get a new generation of users hooked on nicotine in order to create a lifelong customer. And that’s exactly what this new lawsuit from North Carolina from the AG, that’s what he’s trying to prevent.

Read more at https://trofire.com

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