India’s Health Regulator Calls For Ban On E-Cig Maker Juul’s Entry Into The Country

Health Secretary Preeti Sudan said products like Juul could undermine tobacco control efforts

Juul was reportedly planning an India entry by late 2019

Last year, Altria, owner of Marlboro invested in Juul, valuing it at $38 Bn

India’s health regulator has called for the restriction on Juul Labs’ electronic cigarettes, which it has proposed to be blocked from entering the country, according to a letter seen by Reuters.

In a letter written by health secretary Preeti Sudan wrote “Novel products such as ‘Juul’ are harmful and addictive and could potentially undermine our tobacco control efforts.” Earlier in January it was reported that the U.S.-based e-cigarette company, popular among the young population (for which it has also received backlash), was hoping to launch its products in India by late 2019.

As part of its Juul ‘s India plan, the company has recruited Uber India executive Rachit Ranjan as a senior public policy strategist and has also hired India-based Mastercard executive Rohan Mishra as head of government relations. The company was also planning  to hire at least three more executives, including an India general manager and with plans of  a new India subsidiary.

Citing the above report, India’s top health official wrote a letter to the federal commerce secretary in February, saying necessary measures should be taken to “prevent entry of such products in our markets”.



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