Fruit- and Candy-Flavored Vape Juice Are Most Popular Among Two Age Groups

As much as concerned adults like to blame fruit- and candy-flavored e-cigarettes, it’s hard to pin down what drives teens to vape in record numbers. Is it really the sweet-smelling vapor that makes e-cigarettes so irresistible? A study published Tuesday in Public Health Reports goes a long way toward answering that question.

In this new analysis, a team of researchers used data gathered from adolescents (ages 12 to 17), young adults (18 to 24), and older adults to investigate the much-discussed connection between sweet flavors and youth vaping. Out of these 3,086 individuals, adolescents and young adults reported that they were far more likely to prefer candy- and fruit-flavored vape juices.

The researchers, led by Samir Soneji, Ph.D., a demographer at the Dartmouth Institute for Health Policy and Clinical Practice, report that adolescents or young adults were 3.35 times as likely as older adults to use fruit-flavored e-cigarette liquid. The odds of someone in these age groups using a candy-flavored vape juice were even higher: 3.81 times those for adults.

“Teens in record numbers are vaping, and we wanted to know what they’re vaping,” he tells Inverse. “Youth prefer candy- and fruit-flavored e-cigarettes, and the adults — many of whom are smokers — differentially prefer tobacco flavored e-cigarettes. Youth preference really is different.”



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