BRIEFING JUUL Juiced-Up Juul Pods Caused ‘Nicotine Arms Race’ in E-Cig Industry, Study Says

When electronic cigarette maker Juul’s e-juice pods hit the market in 2015 with nicotine levels well above competitors, it caused many other e-cigarette companies to begin producing products with higher nicotine levels in order to stay competitive in a “nicotine arms race,” according to a new study published Thursday in the BMJ journal Tobacco Control.

Juul’s flavored cartridges (or pods) came on the consumer market containing 5% nicotine, when competing products had closer to 1-3% nicotine at the time. Because Juul has such a massive market share in the U.S. of around 75% of all e-cig companies, this pushed other companies to ramp up to the now relatively common 5-7% nicotine rate in vape pen cartridges. But this is alarming for one key health-related reason. One flavored pod that contains 5% nicotine is equivalent to one pack of traditional cigarettes, and some people may vape more than one pod per day without thinking they are doing much damage to their bodies.

The report comes amid ongoing public health concerns, including from U.S. Food and Drug Administration (FDA) officials, that e-cigarettes with flavored pods are marketed toward young people. Research published at the beginning on February showed that teens that tried e-cigs were more likely to try traditional cigarettes later.

Read more at http://fortune.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s