SWEET maker Nestle is battling to ensure it’s iconic Polo mints brand is not used to promote vaping e-liquids.
The move comes amid rising concern over manufacturers using sweet type flavours which could encourage the use of vaping products by young teenagers.
Nestle say it is “taking all necessary measures” to stop the manufacture and sale of some e-liquid products which it warns infringe trademark rights.
A number of vaping liquids have controversially been sold online as ‘Polo’ or ‘Poloo’ products. One advert stated: “Long lasting fresh breath. Poloo fresh mint,” with each ‘o’ represented by a Polo Mint sweet. One even gave a free packet of Polo’s with the product.
Another advert states: “Sussex Vapour. Polo Mint,” again with a Polo Mint sweet appearing in the advert.
A spokesperson contacted through the Sussex Vapour website said they had not used the ‘Polo’ e-liquid branding for years after realising it might be breaching trademark rights and it is now just sold as mint flavour. They said they are also doing their best to remove images with Polo on their product which can still be seen extensively on the internet.
Read more at https://www.thenorthernecho.co.uk