Big Vape comes to Canada and the effects won’t be known for decades

Consider it a real life public health experiment on the effects of inhaling nicotine vapour.

The results won’t be known for decades, but vaping is poised to take off in Canada now that it’s officially legal to sell nicotine vaping products under the federal Tobacco and Vaping Products Act.

And with the law in place, Big Vape has landed. On Thursday the U.S. vape company Juul Labs announced it’s coming to Canada.

“The company’s mission is a simple one: impact the lives of the world’s one billion adult smokers — and the five million in Canada — by creating a satisfying alternative to combustible cigarettes,” the company said in a news release.

“This is potentially a very big deal,” said David Hammond, a University of Waterloo professor who studies tobacco use. He’s been watching Juul for a while.

“Basically in the last 12 to 16 months Juul has absolutely taken off and is now dominating the vaping market in the U.S.,” he said. “There’s something about this product that’s different.”

The Juul vape stick looks like a small memory stick and it can be recharged using a computer USB port. And Juul also uses a unique form of nicotine salts that deliver a stronger nicotine hit, one that more closely simulates the experience of smoking a cigarette.

“Does the very high level of nicotine and the way it’s delivered, does that change what we’ve known about e-cigarettes which is lots of kids try them but very few use them regularly unless they also smoke? That is one of the most important questions that we can’t answer just yet,” said Hammond.



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