Forget smoking nicotine, cannabis, and even Viagra. The latest fad is to vape vitamins. That’s right – the tobacco industry is now rebranding itself with a new, “healthy” image to appeal to a wellness-orientated generation.
When e-cigs first hit the market, they were sold as a healthy alternative to traditional cigarettes with one study in 2015 claiming they were “around 95 percent less harmful”. The jury’s still out on exactly how much healthier they are and more recent studies have also linked vaping to lung inflammation, cancer, immune system repression, and windpipe damage.
And so, while the consensus is that they probably are better for you than regular cigarettes, the vaping industry is changing tack. Several companies are now selling e-juice concoctions made from vitamins and essential oils, and skipping the nicotine.
So, what’s the medical verdict?
“To me, [using vitamins and nutrients] is a marketing ploy to sell this product and make it look healthier. Consumers associate vitamins with health,” Regan Bailey, a nutritional epidemiologist at Purdue University, told Scientific American. “These products might be completely safe, but they might not be. We know literally nothing about the safety or efficacy of inhaling vitamins.”
Even the vape companies themselves debate the relative merits (and safety) of inhaling different vitamins, picking and choosing scientific studies like they are at a pick n’ mix stand at your local cineplex.
Take George Michalopoulos, who started his vitamin vaping business to provide vitamin B supplements to vegans like himself. He told Scientific American he specifically chose not to include vitamin D in his products because “inhalation of vitamin D might be toxic”.
Read more at https://www.iflscience.com