“Advertising can bring the horse to water. The flavors will get them to drink. And the nicotine will keep them coming back for more,” a CDC official says.
Juul has come to dominate the e-cigarette market with its slick devices and nicotine-laden “vape juice,” and that’s not a good thing, federal health officials said Tuesday.
Juul sales have soared, and it’s now got the greatest market share of any company in the e-cigarette market, the Centers for Disease Control and Prevention found. “By December 2017, Juul Laboratories’ sales comprised 29 percent of total e-cigarette sales,” a CDC team reported in the Journal of the American Medical Association.
The Food and Drug Administration has been concerned about teen vaping in general, and Juul sales in particular, and said it had made an unannounced visit to Juul headquarters last week to look for evidence about the company’s marketing practices.
“The Juul inspection, which we completed on Friday, sought further documentation related to Juul’s sales and marketing practices among other things, and resulted in the collection of over a thousand pages of documents,” the FDA said in a statement.
“The inspection followed the agency’s request for information that we issued to Juul Labs in April for documents that would help us to better understand the reportedly high rates of youth use and the youth appeal of Juul products, including documents related to marketing and product design.”
The CDC’s Brian King says he knows what is going on: the company is selling exceptionally addictive products and is pushing them hard with sophisticated advertising and marketing campaigns.
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