Controversial eLiquid Labels: The Persistent Misunderstanding

Vapor products have been proven to be a 95-99% less riskier alternative to smoking traditional cigarettes and a huge part of the success is based on the option to choose from a selection of flavors. Flavors are an extremely significant component to the effectiveness of vaping.

However, the US vaping community is divided by a controversial issue involving the labels, logos and any other visually attractive or eye-catching content on the type of packaging used for marketing many of the flavored e-liquids offered by their Manufacturers.

Altogether, not only is there a major concern within the Industry, but outside of the industry there is an additional threat. For countless members of the vape community, this concept of inappropriate packaging is by no means breaking news — the concern about the labels has been highly controversial for several years.

Active Vape Advocates, especially hardcore grassroots movements, like the Vaping Legion has been pleading with any and every manufacturer of vape juices to rebrand their products for the sake of remaining in the good graces of federal regulators, as compliance has become synonymous with saving the industry.

Powerful government entities have been raising the issue and threatening enforcement action on brands with child appealing labels or other packaging considered to be violating Intellectual Property rights.

Yet, for some,odd reason, a number of larger manufacturers who are likely affiliated with the labels under suspicion keep arguing points that are in no way favorable to the preservation of the vape industry.

For instance, across social media platforms. Top manufacturers will accuse advocates of being busy-bodies who over analyze every detail and blame the unpaid advocacy leaders of trying to attack community members. A popular phrase to share is, “stop putting every little thing in the industry under a microscope!”

Really? That’s how you’re going to justify your stance?

It’s not advocates who are putting every little thing under a microscope, it’s the federal government! Advocates are merely relaying their message back to you in order to serve as a helpful middle man, allowing you to stay in business.

Common Complaints

Even in several of my articles addressing this labeling conflict, some readers have left nonsensical comments about how I needed to stop bringing up such issues or to leave these businesses alone.

One individual even went so far to say that I should stop trying to create more issues and refrain from stirring up drama for no reason. Being accused of addressing these legitimate concerns just because I wanted to find clickbait topics to write stories about.


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