Is Vaping Vitamins the Future of Wellness?

Do you even Juul, bro? A phrase you might hear overhear at a high school football game or walking past a pack of Scumbros. For a quick explainer on Juuls, they are e-cigarettes that deliver nicotine in flavors like crème brûlée and cucumber. An atomizer (heating coil) heats the liquid nicotine (e-juice) to a boiling point that turns it into a vapor that’s inhaled through the tip of the device.

They also boast the nicotine of two packs of cigarettes and in 2017 the e-cigarette market expanded 40 percent to $1.16 billion, with growth primarily driven by Juul.

The hype and attention given to vaping over the last year or so opened the door for other businesses to deliver their products through this same process. These products are much less addictive—in fact, they actually have a wellness spin. Meet vitamin vapes, real e-cigs that mist B12 or other vitamin concoctions instead of nicotine. VitaminVape, which delivers B12, and VitaStick, which contains vitamin A, B2, B6, B12, C, D, E and CoQ10, were the first two “healthy vapes” on the growing market that popped up a few years ago.

Recently, a new wellness vaping brand line launched called breathe. It’s a vape that mists vitamin B12 and is “scientifically” proven to increase B12 absorption into your body. Breathe’s “e-juice” includes B12, vegetable glycerin, deionized water and organic fruit flavor extract.

While breathe’s website notes a few studies that aim to prove inhaling vitamins is more effective than ingesting, I was a bit skeptical.

I have a B12 deficiency and am always looking for alternatives to shots or capsules, meaning I was open to a new product but 1.) wanted to know if the medical claims were valid and 2.) if a B12 vape would actually work.

B12 is the vitamin that produces red blood cells in your DNA. Our body naturally creates the vitamin but if you suffer from a deficiency you have to look for B12 alternatives in your diet (meat and eggs are high in B12) or supplement with shots and capsules. You can also add B12 to your routine if you don’t have a deficiency as it promotes bone health and studies suggest it improves mood and symptoms of depression. With all this in mind, vaping B12 sounded like a good idea but I still was hesitant.

I spoke with Dr. Albert A. Rizzo, a senior advisor to the American Lung Association to see if these new trend had any legitimacy.

Dr. Rizzo shared the same concerns as I did. Can vaping vitamins be that good for you and where was the science behind this?

“The concern with anything that we vape, whether there’s nicotine or not, is that we really don’t know a whole lot about what happens when chemicals are heating up and inhaled through the device into the lungs. We can’t say that there aren’t other particles and chemicals that are getting inhaled, and there’s no answer at this point in time,” he says. While the effects of nicotine are clear, it does seem worrisome to inhale vapor of any sort directly into your lungs without knowing the long-term effects of that action.



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