‘Way too much of their product is ending up in the hands of young people and ending up in schools’
The Massachusetts attorney general is investigating e-cigarette company Juul Labs in a statewide push to end youth vaping and nicotine addiction. Juul Labs controls more than two-thirds of the e-cig market, “and way too much of their product is ending up in the hands of young people and ending up in schools,” Massachusetts Attorney General Maura Healeysaid in a press briefing today.
In April, the Food and Drug Administration asked Juul to turn over information about its products and marketing. The Massachusetts attorney general’s office, following the FDA’s lead, has subpoenaed Juul Labs for information about whether the company’s marketing and sales strategy has specifically targeted young people. “I want to know if they’re tracking underage use of their products,” Healey said at a press briefing on Tuesday morning. “What are they doing about the rampant use of their product by teenagers? And is this an intentional outcome of their own marketing sales strategy?”
Healey suspects that it is, pointing to e-cigarettes’ sweet flavors and the skins featuring cartoon characters that let users customize their vapes. (Sweet flavors are an industry-wide phenomenon; the skins are made by third parties, not Juul.) “This isn’t about getting adults to stop smoking cigarettes. This is about getting kids to start vaping,” she said. “That’s what these companies are up to. They’re engaged in an effort to get kids addicted, to get kids hooked, so that they’ll have customers for the rest of their lives.”
Read more at https://www.theverge.com