Introducing Salt of the Earth: New Line of Nicotine Salt E-Liquids

Fontem Ventures, a pioneer in electronic vapor technologies and owner of the leading vapor brand, blu®, today announced the introduction of Salt of the Earth, the first product line that is a direct result of Fontem Ventures’ relationship with Purilum, LLC, a leading manufacturer of top quality e-juice concentrates for vaping. Designed for adult smokers and vapers who use refillable Pod-style devices, Salt of the Earth is a high-quality range of nicotine salt e-liquids with five unique flavors that span classic and sophisticated tastes. This marks Fontem’s entry into the refillable liquids space, one of the fastest-growing product segments in the U.S. e-vapor market today.

Fontem worked closely with Purilum, an established manufacturer of e-juice concentrates, to select a line of nicotine salt e-liquids that aligns with Fontem’s mission of providing adult smokers and vapers with better vaping experiences, while also abiding by FDA regulations and restrictions on “new tobacco products.” Purilum utilizes an unparalleled approach to developing its e-liquid flavors at the molecular level – building them from scratch and leveraging ingredients that are individually selected and tested for compliance with quality standards. Their dedication to producing top-quality e-liquids is perfectly aligned with Fontem’s mission and supports Fontem’s goal of delivering an enhanced vaping experience for adult consumers.

“We have made a major commitment to work closely with leading industry partners, and find new ways to satisfy the ever-changing tastes of our adult consumers. The result is our most comprehensive offering yet,” said Antoine Blonde, General Manager (U.S.), Fontem Ventures.

“Blended with nicotine salt, Salt of the Earth has been carefully crafted to deliver satisfyingly smooth and consistently dependable flavor. Salt of the Earth liquids will be available in 30ml bottles with five unique, bold flavors including The Classic, Orchard, Just Menthol, Bee’s Milk, and Lady Camellia – all of which will be available in two different nicotine strengths. Whatever their preference, adult smokers and vapers will truly love what they’re vaping.”



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