Last week, Canadian authorities passed Bill S-5, also known as the Vaping and Tobacco Products Act, a bill that includes banning the promotion of vaping products where specific flavour category descriptors, such as confectionery or dessert flavours are used, and puts restrictions on the way tobacco products are packed and advertised.
Bill S-5, will amend both the Non-smokers’ Health Act of 1988 and the Tobacco Act of 1997, and change how vaping and tobacco products are sold and marketed. Last November, renowned public health expert and chair of the advisory committee of the University of Ottawa’s Centre for Health Law, Policy and Ethics, David Sweanor, said that certain aspects of this bill would work against the interests of public health.
Amongst other things, Bill S-5, forbids e-liquid vendors from adding substances such as caffeine, vitamins, minerals, and probiotics in their liquids, and bans the promotion of products where specific ingredients or flavour category descriptors are used such as confectionery and soft drink flavours.
Flavours encourage adults to quit smoking
It is a known fact that many smokers are encouraged to try the safer alternatives because of the wide array of flavours available. And Research from Yale School of Public Health and the Centre for Health Policy at the Imperial College in London, published late last year, confirmed just this.
The research was conducted with the help of 2,000 adult smokers and recent quitters. “Our results are timely and policy-relevant, suggesting which flavor bans are likely to be most effective in protecting public health,” said the researchers last October.
The data collected indicated that if flavours had to be banned in e-cigarettes and allowed in regular cigarettes, vaping would decline by over 10%. On the other hand, banning e-liquid flavours would stir many former smokers back to smoking regular cigarettes, hence increase cancer and mortality rates.
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