Flavored e-liquids already attract teens and young adults to vaping. But some e-liquids are even packaged to look like candy—an especially bold choice for a product that could cause poisoning or death if a young child were to drink it.
“It is easy to see how a child could confuse these e-liquid products for something they believe they’ve consumed before—like a juice box,” says an FDA statement released today. “Severe harm can occur in small children from exposure to or ingestion of e-liquids, including death from cardiac arrest, as well as seizure, coma, and respiratory arrest.”
The Food and Drug Administration and the Federal Trade Commission teamed up to send 13 warning letters to companies making the products. They include (yes, these are all vape juces):
- One Mad Hit Juice Box
- Candy King Sour Worms and Candy King Batch
- Patches by Candy Co
- Pink Sticks
- V’Nilla Cookies and Milk
- Whip’d Strawberry
- Twirly Pop
- Vape Heads Sour Smurf Sauce
The product packaging often looks like what you’d expect: the box for Candy King Sour Worms looks like it would contain gummy worms, V’Nilla Cookies and Milk has a picture of Oreo-like vanilla cookies, and so on. Some products are more realistic imitations than others, but it’s not like small children are careful about reading labels.
The danger is a real one. Here’s a quote from the FDA letter to the makers of One Mad Hit Juice Box, which looks like a juice box but contains a bottle of strongly apple-scented liquid:
Given that the labeling and/or advertising on One Mad Hit Juice Box e-liquid describes its nicotine content as 3mg/mL, with a total volume of 180mL, an accidental ingestion of slightly less than a teaspoon would reach the lower end of the fatal dose range for an average two-year-old. Additionally, an accidental ingestion of approximately 3% of a teaspoon would reach the lower end of the non-fatal acute toxicity range for an average two-year-old.
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