How Many People Vape Around The World?

Ever since the introduction of e-cigarettes, vaping usage has exploded around the world. For those who vape, the practice can seem lonely at times. Those who don’t actually know just how many people vape may easily assume that no one shares their passion. For a smoker, socialization is easy – there’s always another smoker around to share a cigarette with. Vape users don’t have this advantage though, and it’s not uncommon for them to not have a single friend or associate that vapes. Fortunately, vaping is now more popular than ever, and those that vape automatically belong to a super special and global club that includes millions of other members.

Just how many members belong to this club? How many people vape around the world today? This is exactly what we wanted to find out. Since the vaping market is relatively new, user research is still relatively thin and underdeveloped. After researching a ton of awesome sources and the most recent vape statistics (and using a bit of simple math), we attempted to estimate this number. In the following article, we will share our findings and present our rationale for unofficially estimating “How Many People Vape Around the World?”

How Many Vapers in the World?

Presenting an estimate for the worldwide usage of e-cigarettes is more difficult than you could ever imagine. The vaping market changes daily. Laws in some countries change suddenly, impacting the vaping population; while some emerging countries have witnessed extreme growth just within the last few years.

To make our global estimate as fair as possible, we turned to two reliable data sources for vaping industry statistics — the CDC and Euromonitor International. Through these sources we know that:

  • **Spoiler Alert** According to the CDC, there are currently around 9 million vape users in the United States.*
  • According to Euromonitor International, the United States’ makes up 43.2% of the world’s total vape users.

Using these statistics, we estimate that there are at least 20.8 million vape users worldwide.

While the global user base continues to grow, what is most interesting is how many people vape in each global region, and how the laws and perceptions in these areas affect these vaping populations.

How Many People Vape in North America?

North America is comprised of three countries that have very different vaping markets, and a variety of different laws.

The United States is the world’s leading vape market, with over 9 million users spending over $3.7 billion per year on related products. In terms of the penetration of e-cigarettes on the total U.S. population, the CDC also estimates that approximately 3.7% of the country’s adults currently use e-cigarettes either every day or on some days. Vaping laws in the U.S. vary state by state. However, by federal guidelines, electronic cigarette products must be regulated as a tobacco product.

Canada’s vaping market is estimated to consist of between 308,000 and 946,000 vape users. This number is based upon statistics published by Waterloo University, which estimate that 946,000 Canadians have used an e-cigarette or vape device within the past 30 days, while 308,000 use a device on a daily basis. There are very few federal restrictions related to vaping in Canada, and all regulations have taken place at a provincial or municipal level. This means that in some provinces, there are no restrictions as to where an individual can vape (unless specified by the establishment); while other provinces enforce the same restrictions as other tobacco products.

It is unknown how many vapers there are in Mexico. What is known however, is that their vaping laws can be extremely confusing. While it is legal to vape in Mexico, there are strict restrictions regarding the sale, trade, distribution, production and promotion of non-tobacco products — which happens to include vaping and e-cigarette products.

How Many People Vape in Europe?

Europe has a wide vaping market, but this market is mostly driven by just a handful of it’s countries.

The highest growth vaping market in Europe is the United Kingdom, where there are around 2.8 million vape users. This number represents a four-fold increase from 2012, when there were only 700,000 vape users in the country. In the UK, the e-cigarette has become one of the fastest-growing supermarket products by volume and value with a 50% year-on-year increase to around 17.3 million units sold last year.

Russia now has over 1.5 million vape users. Late to join the revolution, the country’s first vape shop didn’t open until 2014. Exploding in popularity, there are now over 500 vape shops in Moscow alone, and over 1400 shops throughout Russia. Similarly, Germany is now home to over two million vape users; a number that is expected to rise tremendously in the near future.

Other European countries with significant e-cigarette usage statistics include:

  • France: A recent national survey conducted by France’s Monitoring Center for Drugs and Drug Addiction show that between 7.7 and 9.2 million French residents have tried electronic cigarettes at some point.
  • Italy: Although vaping witnessed a steady decrease throughout Italy between 2014 and 2015, the year 2016 showed a promising increase. It is estimated that there are around 2.34 million general vape users in Italy, with 1.38 million being regular daily users.
  • Poland: There are an estimated 1.5 million vape users in Poland, spending around $129 million per year on vape related products.



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